Thursday, September 18, 2008

The Future of Journalism

http://www.poynter.org/column.asp?id=71&aid=93527

I just finished reading Steve Klein's piece, My Take. As a journalism student, I think he has something really important to say.

We do our journalism for an audience, not simply for the fun of it. Because of this, we must always concern ourselves with whatever it is that audience wants. It's a fact, I'm realizing more and more every day, that we are the generation of on-demand everything. We are a generation that wants everything at our convenience. And we have the technology to accomplish this.

Print journalism is becoming less and less appreciated. No one wants to wait to get the paper in the morning and have to read through it in hopes of finding an interesting story when they can simply search online and find a host of brief stories on any topic imaginable.

Sad as some may find it, this is what our audience wants.

The newspapers that are still successful today have realized it. They have branched out and run websites with podcasts and videos. This is just the way our world is changing. It doesn't have to be bad. I believe that there will always be a need for journalists, but that the form our work takes must change with our audience.

No comments:

Post a Comment